For Kured's bag design we wanted to include information about our meat and cheese products. This copy needed to have a dual effect of sharing tangible product information and showing off our brand's unique voice.

Smoked Gouda

We love this cheese because it’s a smokey habit that doesn't disappoint our DARE officers. It’s mellow yet nutty, with a rich European flair (kind of like your liberal arts school roommate). Also like your roommate, it’s from Wisconsin, but considers Amsterdam the holy land. Pairs well with pinot noir, scenic bike rides, self-portraits, & debates on ethical consumption.

Pepperoni

There’s always that one weird kid who picks the pepperoni off their pizza (hi! it’s us). It’s not because we’re picky eaters; we just want to eat that fatty, garlicky, paprika-y meat in its purest form, unadulterated by sauce and cheese. Our pepperoni is pizza-free and freshly sliced in-house. And like your favorite slice, it comes from New York. Pairs well with diet cola, mattress sliding, early 2000s movies, & middle school angst.

Everything Bagel Goat Cheese

We didn’t believe in marriage until we tasted the perfect union of tart, creamy Massachusetts goat cheese and everything seasoning. Now we know soul mates exist. There’s just something about a ball of cheesy, seedy, garlicky goodness that makes us want to move to the suburbs and pop out 2.5 kids (is that just an us thing?) Pairs well with black coffee, Saturday mornings, Seinfeld reruns, & obsessing over a grocery store Joe.

Truffle Salami

Most people are sold once they read truffle, but in case you need more convincing, here's the rundown: an antibiotic-free, uncured hard salami accented with rich black summer truffles. Yeah we think it has rich mom energy too. Made in Salt Lake City, it’s *almost* as posh as Utah’s ski resorts. Pairs well with champagne, over-budget celebrations, calligraphy, & adoring speeches.