Novartis Immunology
Patient Storytelling
When it comes to pharma marketing there is always a fine line between industry guardrails and creating something that doesn’t feel cliche or inauthentic. For these two video projects we put patients and their unique stories at the center, focusing not just on their diseases but their interests, desires, and hopes for the future.
Spontaneous Connections
What happens when you bring together two patients, an allergist, and a relationship expert best known for Too Hot to Handle?
An intimate series that educates on the burden of chronic hives, but most importantly addresses the need for connection for people living with chronic diseases.
Creative Direction: Caroline Reynolds Production: Lindsey Glassen
Copy: Morgan Biles
Art: Tess Kelly
You Are Here
You Are Here follows three people living with hidradenitis suppurativa (HS), a systemic skin disease that causes painful recurring boil-like lumps and scarring often in the most intimate parts of the body. As the subjects make their way through a train station, they reflect on their journey with HS—from where they’ve been to where they are now.
Creative Direction: Caroline Reynolds Production: Lindsey Glassen
Copy: Morgan Biles
Art: Lindsay Miller